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Video experiment log

Record one deliberate change at a time and compare outcomes without inventing causation.

  • WhenBefore and after a publication test
  • ForContent teams testing a specific question
  • Inside13 columns
Download free PDF Excel version to edit

PDF, A4, 2 pages · No email needed

First page of the video experiment log
Page 1 of 2, as it prints
00:10What's inside

13 columns, ready to fill in.

Fill the blank rows in the Excel version, or print the PDF. Keep observations tied to your own project.

Video idAudienceQuestionChange testedUnchanged elementsPublish dateMeasurement windowViewsWatch timeQualified responsesObserved resultLimitationsNext test

Swipe the table sideways to see every column.

How to use it

  1. Write a question before changing the video or thumbnail.Choose the variable being tested and record the audience. Keep unrelated elements stable where practical.
  2. Record the actual publication and measurement window.Use matched windows when comparing releases. Leave unobserved metrics blank, not zero.
  3. Enter measured views, watch time and relevant responses.Use the platform’s actual data and define the metric. A preference for one design is not a performance result.
  4. Record limitations before choosing the next test.Different audiences, timing and small samples can explain changes. Do not claim the design caused an improvement without suitable evidence.
00:20Next on your list

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00:30Your next step

Keep the edit separate from the experiment.

Approve the source episode first. Use its shorts to test a clear publishing question without changing every variable.

Free tool for this step: Content repurposing planner

Start with your recording Edit this recording in Studio 30 free minutes · No card